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The Audiencers The Audiencers
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Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Newslaundry’s Internal AI Tool

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
byMadeleine White
5 August, 2025
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
4 August, 2025
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
31 July, 2025
Aliya at The Audiencers' festival Aliya at The Audiencers' festival
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
29 July, 2025
How to convert registered members into subscribers How to convert registered members into subscribers
  • Operations

How to turn registered members into subscribers

byMadeleine White
23 July, 2025
The Guardian underrepresented audiences The Guardian underrepresented audiences
  • Operations

How The Guardian US meets underrepresented communities where they are

byMadeleine White
17 July, 2025
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

byMadeleine White
15 July, 2025
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
10 July, 2025
Sarah Marshall condé Nast Sarah Marshall condé Nast

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

byAnandita Chandra
Ask Nursing Times Ask Nursing Times

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
Big mac index Big mac index

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
26 June, 2025
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

byAnthony Capon
24 June, 2025
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
byMadeleine White
10 June, 2025
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
26 May, 2025
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
23 May, 2025
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
22 May, 2025
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
19 May, 2025
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
16 May, 2025
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
12 May, 2025
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
byMarion Wyss
4 May, 2025
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
30 April, 2025
  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
29 April, 2025
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss

Top News

  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
10 March, 2025
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
5 March, 2025
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
4 March, 2025
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White
27 February, 2025
  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
20 February, 2025
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
18 February, 2025
Membership at The Kyiv Independent Membership at The Kyiv Independent
  • Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
byMadeleine White
12 February, 2025
4 dimensions of personalisation 4 dimensions of personalisation
  • Decisions

The four dimensions of personalization

byTom Burrell
11 February, 2025
  • Operations

The checklist to write engaging polls

byPia Frey
5 February, 2025
  • Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn
4 February, 2025
  • Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss
30 January, 2025
  • Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White
30 January, 2025
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