Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
Overheard this week
"Adding a notification bell and email to the comments feature has increased the volume of comments by 60%, the no. of comments per article by 21% and time spent in comment section by 51%."
Toronto Star (Canada)
Not-to-miss
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience,…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Dive deeper
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event.
In the pursuit of increasing subscription revenue…
How Brazil’s Globo measures audience engagement across its portfolio
The context of Grupo Globo
Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy in Europe and beyond. After only 3 months of work, their team…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
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